HyVee Dear Valued Customer, We know that times are tough right now. Families are struggling financially. There is growing economic uncertainty. And the price on just about everything seems to be at a record high. However, one thing remains certain. We are committed to serving you by making good on our company's mission, which is to make your life "easier, healthier and happier." To be honest, it's more than our mission. It's our promise to you. And we will do everything we can to prove it to you by focusing on our service, the quality of our products, and the value we know we must always deliver on SERVICE-We have t this saying at Hy-Vee and that is that we will do anything for a customer" Anything. But it seems that with today's labor shortages, service has taken a back seat across many industries. We recognize this. And we know our service levels need to improve, too. We talk about it daily. That's why we are doubling down to make sure we continue to have the friendliest, most helpful employees AND that we focus on adding more services like self-checkout lanes and scan and go mobile shopping so that we can make your trip quicker and even more convenient. QUQUALITY- Quality is absolutely key. For us, there is no other option than providing the freshest produce and the best meat. Period. Same goes for our seafood and bakery items. I also think it's vital that we only partner with suppliers who are as picky and particular as we are. If we do that, we can assure you that our high standards, along with those of our suppliers, will continue to set the quality bar high--for you. VAIVALUE VALUE-I have been with Hy-Vee for 40 years. Never in that time have I been so worried about the financial stress many of our customers are facing. We know your dollars have to stretch further than ever before. For years, we've been known for our service and quality, but in today's times, we need to deliver on value like none other. I promise you that we are working every day to find the very best deals. We will go toe to toe with an and a macers to make that hannen We with any and all manufacturers to make that happen. We are fully aware that you have many choices when it comes to where you choose to shop, and your grocery bill can play a big part in that decision. We get that Hopefully, between things like our Daily Deals, Low Price Lockdowns, hundreds of price declines and our Fuel Saver Perks program, you can see the savings stack up when you shop at our stores. 1 I also encourage you to sign up for our Hy-Vee Plus premium membership with this $50 off coupon and take advantage of the exclusive offers that come with joining our loyalty program. You'll immediately reap benefits and savings that no other grocer can match. And, in today's uncertain world, that's one thing we can definitely guarante Sincerely Pred Bull Randy Edeker Chairman & CEO Hy-Vee, Inc. WITH CODE SAVEBIG That's ONLY $49 for the YEAR! (regularly $99/year) LOW PRICE LOCKDOWN HyVee PLUS PREMIUM MEMBERSHIP PRICE DECLINE FUEL SAVER PERKS DAILY DEALS LIMITED TIME OFFER GET $50 OFF a Hy-Vee Plus Annual Membership HyVee deals H + Sign up today at hy-vee.com/plus HyVee Dear Valued Customer , We know that times are tough right now . Families are struggling financially . There is growing economic uncertainty . And the price on just about everything seems to be at a record high . However , one thing remains certain . We are committed to serving you by making good on our company's mission , which is to make your life " easier , healthier and happier . " To be honest , it's more than our mission . It's our promise to you . And we will do everything we can to prove it to you by focusing on our service , the quality of our products , and the value we know we must always deliver on SERVICE - We have t this saying at Hy - Vee and that is that we will do anything for a customer " Anything . But it seems that with today's labor shortages , service has taken a back seat across many industries . We recognize this . And we know our service levels need to improve , too . We talk about it daily . That's why we are doubling down to make sure we continue to have the friendliest , most helpful employees AND that we focus on adding more services like self - checkout lanes and scan and go mobile shopping so that we can make your trip quicker and even more convenient . QUQUALITY Quality is absolutely key . For us , there is no other option than providing the freshest produce and the best meat . Period . Same goes for our seafood and bakery items . I also think it's vital that we only partner with suppliers who are as picky and particular as we are . If we do that , we can assure you that our high standards , along with those of our suppliers , will continue to set the quality bar high -- for you . VAIVALUE VALUE - I have been with Hy - Vee for 40 years . Never in that time have I been so worried about the financial stress many of our customers are facing . We know your dollars have to stretch further than ever before . For years , we've been known for our service and quality , but in today's times , we need to deliver on value like none other . I promise you that we are working every day to find the very best deals . We will go toe to toe with an and a macers to make that hannen We with any and all manufacturers to make that happen . We are fully aware that you have many choices when it comes to where you choose to shop , and your grocery bill can play a big part in that decision . We get that Hopefully , between things like our Daily Deals , Low Price Lockdowns , hundreds of price declines and our Fuel Saver Perks program , you can see the savings stack up when you shop at our stores . 1 I also encourage you to sign up for our Hy - Vee Plus premium membership with this $ 50 off coupon and take advantage of the exclusive offers that come with joining our loyalty program . You'll immediately reap benefits and savings that no other grocer can match . And , in today's uncertain world , that's one thing we can definitely guarante Sincerely Pred Bull Randy Edeker Chairman & CEO Hy - Vee , Inc. WITH CODE SAVEBIG That's ONLY $ 49 for the YEAR ! ( regularly $ 99 / year ) LOW PRICE LOCKDOWN HyVee PLUS PREMIUM MEMBERSHIP PRICE DECLINE FUEL SAVER PERKS DAILY DEALS LIMITED TIME OFFER GET $ 50 OFF a Hy - Vee Plus Annual Membership HyVee deals H + Sign up today at hy-vee.com/plus