About

Since its start in 1927 offering auto insurance to farmers in rural communities, American Family Mutual Insurance Company, S.I. has grown to be one of the nation's largest providers of property/casualty insurance. It's easy for large companies to forget their roots. We haven't. We've stayed focused on providing personal service, just like our founders did when they were out talking to farmers about their insurance needs. We know our success is built on the relationships our agents have with our customers, and the service we as a company provide. Thanks to the loyalty of our customers, we've built a strong and stable mutual company with more than $6.5 billion in policyholder equity. We measure our success by the value we provide our policyholders ... from taking care of you during a claim ... to helping you make insurance choices that work for your family ... to providing information on how to protect your family. After all, nobody knows you like family, and we're proud to be part of our customers' lives. We’re not like just any insurance company. At American Family, we’re dedicated to inspiring, protecting and restoring your dreams — because we believe a dream is the most valuable thing you’ll ever own. That’s why we make it our mission to give you the support and inspiration you need to realize your dreams.